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Zélia Raposo Santos
ORCID
Publication Activity (10 Years)
Years Active: 2022-2022
Publications (10 Years): 1
Top Topics
Brand Image
Purchase Intention
Virtual Communities
Social Media
Top Venues
Int. J. Inf. Manag.
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Publications
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Zélia Raposo Santos
,
Christy M. K. Cheung
,
Pedro Simões Coelho
,
Paulo Rita
Consumer engagement in social media brand communities: A literature review.
Int. J. Inf. Manag.
63 (2022)