Customer Relationship Management auf der Grundlage von analytischen Informationssystemen im Handel.
Peter ChamoniRoland DüsingSteffen StockPublished in: HMD Prax. Wirtsch. (2004)
Keyphrases
- customer relationship management
- data mining systems
- data mining applications
- data mining
- relationship management
- competitive advantage
- customer churn
- critical success factors
- data mining technology
- marketing strategies
- customer segmentation
- customer base
- query processing
- k means
- call center
- machine learning
- database
- customer retention