The Influence of Brand Image on Consumer Purchase Intention and Its Impact on Portable Wi-Fi Modem Online Purchase Decision.
Cindy LieRegina Eka RiantiniViany Utami TjhinPublished in: ICEEG (2022)
Keyphrases
- purchase intention
- online shopping
- wifi
- online stores
- product quality
- virtual communities
- survey data
- brand image
- customer satisfaction
- network architecture
- purchase decision
- wireless communication
- end to end
- wireless networks
- mobile devices
- process control
- ad hoc networks
- electronic word of mouth
- smart phones
- location information
- quality control
- mobile applications
- mobile networks
- communication networks
- routing protocol
- wireless sensor networks
- artificial intelligence