Customer Lifetime Value and Defection Possibility Prediction Model Using Machine Learning: An Application to a Cloud-Based Software Company.
Niken PrasastiMasato OkadaKatsutoshi KanamoriHayato OhwadaPublished in: ACIIDS (2) (2014)
Keyphrases
- prediction model
- machine learning
- customer churn
- software reliability
- regression model
- bp neural network
- case study
- wavelet neural network
- response surface methodology
- user interface
- support vector machine
- cloud computing
- fuzzy neural network
- neural network
- bp network
- data mining
- software systems
- machine learning algorithms
- decision trees
- learning algorithm
- web browser
- machine learning methods
- ls svm
- data mining technology
- forecasting model
- source code
- exponential smoothing