The most optimal way to deal with negative consumer review: Can positive brand and customer responses rebuild product purchase intentions?
Christian Boris BrunnerSebastian UllrichMauro José de OliveiraPublished in: Internet Res. (2019)
Keyphrases
- purchase behavior
- product information
- online stores
- internet shopping
- consumer behavior
- electronic commerce
- positive and negative
- online retailers
- positive or negative
- online consumer reviews
- purchase decision
- potential customers
- purchase intention
- online shopping
- factors influencing
- marketing strategies
- business transactions
- customer reviews
- consumer reviews
- customer preferences
- customer satisfaction
- life cycle
- dynamic programming
- product catalogs
- profit maximizing
- website
- structural equation modeling
- service quality
- brand image
- optimal solution