Christian Boris Brunner

Publication Activity (10 Years)

Years Active: 2019-2019
Publications (10 Years): 1

Top Topics

Profit Maximizing

Online Consumer Reviews

Structural Equation Modeling

Online Retailers

Top Venues

Publications

Christian Boris Brunner, Sebastian Ullrich, Mauro José de Oliveira
The most optimal way to deal with negative consumer review: Can positive brand and customer responses rebuild product purchase intentions? Internet Res. 29 (1) (2019)