How Do Welsh Tourism-SME Websites Approach Customer Relationship Management?

Himani Gupta Eleri Jones Phil Coleman

Published in: ENTER (2004)

Keyphrases

customer relationship management
website
customer churn
data mining systems
competitive advantage
data mining
data mining technology
data mining applications
marketing strategies
relationship management
customer segmentation
customer base
clustering method
multi agent systems
case study
social networks
databases