Von der Datenverwaltung zur erfolgreichen Kommunikation - UX-Design für Customer-Relationship-Management (CRM) Systeme aus psychologischer Perspektive.
Stefan TretterSarah DiefenbachPublished in: Usability Professionals (2016)
Keyphrases
- customer relationship management
- relationship management
- data mining technology
- marketing strategies
- data mining applications
- competitive advantage
- user experience
- customer churn
- data mining
- data mining systems
- user interface
- real time
- multi agent systems
- information retrieval
- social network services
- real world