All eyes on me: Predicting consumer intentions on social commerce platforms using eye-tracking data and ensemble learning.
Patrick MikalefKshitij SharmaSheshadri ChatterjeeRanjan ChaudhuriVinit ParidaShivam GuptaPublished in: Decis. Support Syst. (2023)
Keyphrases
- ensemble learning
- eye tracking data
- eye tracking
- social commerce
- visual analysis
- eye movements
- business models
- generalization ability
- ensemble methods
- visual attention
- eye tracker
- cloud computing
- visual search
- saliency map
- random forest
- base classifiers
- social web
- unlabeled data
- prediction accuracy
- electronic commerce
- case study
- real world
- business processes
- human computer interaction
- learning algorithm