A Game-Theoretic Analysis for Coordinating Cooperative Advertising in a Supply Chain.
Amir Ahmadi-JavidPooya HoseinpourPublished in: J. Optim. Theory Appl. (2011)
Keyphrases
- supply chain
- theoretic analysis
- cooperative
- game theory
- stackelberg game
- revenue sharing
- supply chain management
- inventory management
- nash equilibrium
- multi agent
- inventory control
- bullwhip effect
- lead time
- decision making
- supplier selection
- market demand
- trading agent competition
- capacity planning
- uncertain demand
- operating costs
- service level
- multi agent systems
- cost savings
- trading partners
- tac scm
- pricing mechanism
- production system
- small and medium size