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Examining the key determinants towards online pro-brand and anti-brand community citizenship behaviours: A two-stage approach.

T. C. WongMohamed Yacine HaddoudY. K. KwokHongwei He
Published in: Ind. Manag. Data Syst. (2018)
Keyphrases
  • online learning
  • virtual communities
  • brand image
  • online communities
  • database
  • learning community
  • social media streams
  • real time
  • e learning
  • learning strategies
  • professional development