Y. K. Kwok

Publication Activity (10 Years)

Years Active: 2018-2018
Publications (10 Years): 1

Top Topics

Social Media Streams

Learning Strategies

Top Venues

Ind. Manag. Data Syst.

Publications

T. C. Wong, Mohamed Yacine Haddoud, Y. K. Kwok, Hongwei He
Examining the key determinants towards online pro-brand and anti-brand community citizenship behaviours: A two-stage approach. Ind. Manag. Data Syst. 118 (4) (2018)