The Role of Influencers in Live Streaming E-Commerce: Influencer Trust, Attachment, and Consumer Purchase Intention.
Nan ChenYunpeng YangPublished in: J. Theor. Appl. Electron. Commer. Res. (2023)
Keyphrases
- purchase intention
- online shopping
- online stores
- live streaming
- product quality
- virtual communities
- survey data
- process control
- website
- limited bandwidth
- customer satisfaction
- quality control
- service quality
- personal information
- electronic commerce
- peer to peer
- information sharing
- streaming video
- information systems
- electronic word of mouth