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Overcoming the customization-responsiveness squeeze by using product configurators: Beyond anecdotal evidence.

Alessio TrentinElisa PerinCipriano Forza
Published in: Comput. Ind. (2011)
Keyphrases
  • anecdotal evidence
  • information technology
  • product design
  • life cycle
  • data sets
  • social capital
  • real time
  • user interface
  • information exchange
  • product quality