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The relationships among community experience, community commitment, brand attitude, and purchase intention in social media.

Xiao-Wu WangYu-Mei CaoCheol Park
Published in: Int. J. Inf. Manag. (2019)
Keyphrases
  • social media
  • virtual communities
  • purchase intention
  • online communities
  • online shopping
  • information systems
  • website
  • open source
  • virtual environment