Yu-Mei Cao

Publication Activity (10 Years)

Years Active: 2019-2019
Publications (10 Years): 1

Top Topics

Purchase Intention

Top Venues

Int. J. Inf. Manag.

Publications

Xiao-Wu Wang, Yu-Mei Cao, Cheol Park
The relationships among community experience, community commitment, brand attitude, and purchase intention in social media. Int. J. Inf. Manag. 49 (2019)