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Research Note - The Impact of External Word-of-Mouth Sources on Retailer Sales of High-Involvement Products.
Bin Gu
JaeHong Park
Prabhudev Konana
Published in:
Inf. Syst. Res. (2012)
Keyphrases
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external information
wide range
dynamic pricing
high impact
neural network
data sources
supply chain
databases
high precision
internal and external
lead time
multiple sources
stochastic demand
potential customers
customer preferences