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The impact of high arousal and displeasure on online review helpfulness: Exploring the moderating role of product involvement.
Seongjun Yun
So Young Jun
Jong Woo Kim
Published in:
Electron. Commer. Res. Appl. (2024)
Keyphrases
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online reviews
online consumer reviews
product reviews
sentiment analysis
opinion mining
sentiment classification
online product reviews
customer reviews
wide range
high impact
online learning
internet enabled
network externalities
small and medium sized
case study
product quality
life cycle
online retailers