Login / Signup
IT and Marketing Aligned in the Evolutionary Development of Internet Marketing Web Sites.
Michael S. Lane
Angèle L. M. Cavaye
Published in:
PACIS (2000)
Keyphrases
</>
website
internet marketing
online marketing
knowledge based systems
case study
potential customers
decision support system
mobile advertising
web pages
internet advertising
search engine optimization
user behavior
search engine marketing
marketing campaigns
information systems
social media
decision making