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A case study of behavior-driven conjoint analysis on Yahoo!: front page today module.
Wei Chu
Seung-Taek Park
Todd Beaupre
Nitin Motgi
Amit Phadke
Seinjuti Chakraborty
Joe Zachariah
Published in:
KDD (2009)
Keyphrases
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website
test bed
case study
search engine
database
databases
artificial intelligence
information systems
data driven
random walk
multi attribute
world wide
dynamic behavior