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Is Snapchat a good place to advertise? How media characteristics influence college-aged young consumers' receptivity of Snapchat advertising.
Huan Chen
Yoon-Joo Lee
Published in:
Int. J. Mob. Commun. (2018)
Keyphrases
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main factors
consumer behavior
data sets
decision making
search advertising
young adults
high school
cross media
neural network
multimedia
shopping behavior