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Is Snapchat a good place to advertise? How media characteristics influence college-aged young consumers' receptivity of Snapchat advertising.

Huan ChenYoon-Joo Lee
Published in: Int. J. Mob. Commun. (2018)
Keyphrases
  • main factors
  • consumer behavior
  • data sets
  • decision making
  • search advertising
  • young adults
  • high school
  • cross media
  • neural network
  • multimedia
  • shopping behavior