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Yoon-Joo Lee
ORCID
Publication Activity (10 Years)
Years Active: 2018-2020
Publications (10 Years): 2
Top Topics
Face To Face Interaction
Shopping Behavior
Online Discussion
Knowledge Construction
Top Venues
Int. J. Mob. Commun.
Comput. Hum. Behav.
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Publications
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Yoon-Joo Lee
,
Wenjie Yan
The role of interdependent self-value and opinion climate in promoting online discussion.
Comput. Hum. Behav.
103 (2020)
Huan Chen
,
Yoon-Joo Lee
Is Snapchat a good place to advertise? How media characteristics influence college-aged young consumers' receptivity of Snapchat advertising.
Int. J. Mob. Commun.
16 (6) (2018)