Corporate Influencing im Business-To-Business-Vertrieb.
Lisa NestlerClara HoffmannPublished in: HMD Prax. Wirtsch. (2024)
Keyphrases
- data mining
- business processes
- business intelligence
- business models
- information systems
- business process
- knowledge management
- electronic commerce
- case study
- competitive intelligence
- mission critical
- return on investment
- business applications
- competitive advantage
- business organizations
- data quality
- business environment
- business strategy
- cross selling