A two-stage clustering method to analyze customer characteristics to build discriminative customer management: A case of textile manufacturing business.
Der-Chiang LiWen-Li DaiWan-Ting TsengPublished in: Expert Syst. Appl. (2011)
Keyphrases
- clustering method
- customer relationship management
- electronic commerce
- customer service
- customer behavior
- customer data
- decision making
- customer support
- information systems
- hierarchical clustering
- clustering algorithm
- cluster analysis
- k means
- customer satisfaction
- marketing strategies
- knowledge management
- spectral clustering
- similarity measure
- data mining
- business processes
- graph clustering
- software vendors
- business managers
- clustering analysis
- affinity propagation
- clustering framework
- call center
- subspace clustering
- fuzzy c means
- document clustering
- manufacturing companies
- customer retention
- unsupervised clustering
- banking industry
- feature extraction
- point sets
- marketing campaigns
- fuzzy c means clustering
- dissimilarity measure
- hierarchical clustering algorithm
- competitive advantage
- spatial clustering
- clustering approaches