Information Systems Integration to Enhance Operational Customer Relationship Management in the Pharmaceutical Industry.
Petr SvobodaTaher M. GhazalMohammed A. M. AfifiDeepak KalraMuhammad T. AlshuridehHaitham M. AlzoubiPublished in: AICV (2021)
Keyphrases
- customer relationship management
- information systems
- enterprise resource planning
- pharmaceutical industry
- relationship management
- data mining applications
- marketing strategies
- data mining technology
- data mining
- customer churn
- competitive advantage
- medical diagnosis
- drug discovery
- information technology
- artificial intelligence
- support systems
- call center
- data integration
- knowledge management
- decision making
- real world