The Customer's Perspective Sociological Accounts of E-Commerce Encounters.
Shailey MinochaLisa DawsonAnn BlandfordDave RobertsPublished in: ICWI (2003)
Keyphrases
- electronic commerce
- customer preferences
- viewpoint
- customer relationship management
- customer loyalty
- customer satisfaction
- consumer behavior
- product information
- service quality
- business transactions
- customer behavior
- customer service
- customer base
- online stores
- product recommendation
- data sets
- call center
- data mining technology
- steady state
- neural network