Using augmented reality to reduce cognitive dissonance and increase purchase intention.

Sergio Barta Raquel Gurrea Carlos Flavián

Published in: Comput. Hum. Behav. (2023)

Keyphrases

augmented reality
mixed reality
virtual objects
virtual reality
human computer interaction
real environment
real scenes
head mounted display
tangible interaction
image processing
case study
virtual environment
online shopping
camera tracking