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Sergio Barta
ORCID
Publication Activity (10 Years)
Years Active: 2022-2023
Publications (10 Years): 5
Top Topics
Decision Process
Augmented Reality
Confidence Bounds
Online Shopping
Top Venues
Cyberpsychology Behav. Soc. Netw.
Int. J. Inf. Manag.
Internet Res.
Electron. Mark.
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Publications
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Sergio Barta
,
Raquel Gurrea
,
Carlos Flavián
Using augmented reality to reduce cognitive dissonance and increase purchase intention.
Comput. Hum. Behav.
140 (2023)
Sergio Barta
,
Raquel Gurrea
,
Carlos Flavián
The double side of flow in regret and product returns: Maximizers versus satisficers.
Int. J. Inf. Manag.
71 (2023)
Sergio Barta
,
Raquel Gurrea
,
Carlos Flavián
How Augmented Reality Increases Engagement Through Its Impact on Risk and the Decision Process.
Cyberpsychology Behav. Soc. Netw.
26 (3) (2023)
Sergio Barta
,
Raquel Gurrea
,
Carlos Flavián
Telepresence in live-stream shopping: An experimental study comparing Instagram and the metaverse.
Electron. Mark.
33 (1) (2023)
Sergio Barta
,
Raquel Gurrea
,
Carlos Flavián
The role of flow consciousness in consumer regret.
Internet Res.
32 (3) (2022)