Visualization of directed associations in e-commerce transaction data.
Ming C. HaoUmeshwar DayalMeichun HsuThomas C. SprengerMarkus H. GrossPublished in: VisSym (2001)
Keyphrases
- transaction data
- association rules
- market basket data
- itemsets
- data mining
- mining association rules
- data mining techniques
- electronic commerce
- outlier detection
- frequent patterns
- association rule mining
- data analysis
- fraud detection
- credit card
- frequent itemsets
- data mining applications
- knowledge discovery
- generalized association rules
- data sets
- online auctions
- web logs