Customer Relationship Management in Universities and Research Centres.

Melissa Machado Jonice Oliveira Jano Moreira de Souza

Published in: CSCWD (2007)

Keyphrases

customer relationship management
data mining systems
relationship management
marketing strategies
data mining applications
data mining technology
competitive advantage
data mining
e learning
customer churn
higher education
call center
customer retention
metadata
machine learning
customer base
real world