Social-Network Influence on Telecommunication Customer Attrition.
Piotr WojewnikBogumil KaminskiMateusz ZawiszaMarek AntosiewiczPublished in: KES-AMSTA (2011)
Keyphrases
- retail banking
- social networks
- customer churn
- social influence
- churn prediction
- information diffusion
- social network analysis
- viral marketing
- customer relationship management
- social interaction
- electronic commerce
- telecommunication services
- telecommunication networks
- online social networks
- social media
- customer satisfaction
- social networking
- network structure
- customer behavior
- credit card
- customer service
- factors influencing
- information flow
- community structure
- website