A Cross-Cultural Perspective on Motives and Patterns of Brand Recommendation in Social Media.
Castulus KoloStefan WidenhornAnna-Lena BorgstedtDavid EicherPublished in: Int. J. Online Mark. (2018)
Keyphrases
- cross cultural
- social media
- viewpoint
- user generated content
- data mining techniques
- user preferences
- pattern mining
- social media streams
- social context
- pattern discovery
- design patterns
- collaborative filtering
- frequent patterns
- recommender systems
- association rules
- virtual teams
- behavior patterns
- long tail
- social networks