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Anna-Lena Borgstedt
Publication Activity (10 Years)
Years Active: 2018-2018
Publications (10 Years): 1
Top Topics
User Preferences
Pattern Mining
Behavior Patterns
Viewpoint
Top Venues
Int. J. Online Mark.
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Publications
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Castulus Kolo
,
Stefan Widenhorn
,
Anna-Lena Borgstedt
,
David Eicher
A Cross-Cultural Perspective on Motives and Patterns of Brand Recommendation in Social Media.
Int. J. Online Mark.
8 (2) (2018)