Purchasing Customer Data from a New Sales Market.
Kenta NakajimaHideyuki MizobuchiYumi AsahiPublished in: HCI (3) (2017)
Keyphrases
- customer base
- customer data
- customer behavior
- business transactions
- marketing strategies
- customer service
- customer satisfaction
- credit card
- data mining
- historical data
- customer relationship management
- business opportunities
- electronic commerce
- customer churn
- behavior patterns
- transactional data
- real world
- dynamic pricing
- data sets
- market share
- database marketing
- web services
- business processes
- database
- life cycle