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CRM and Customer Portfolio Management for E-Tailers.
Dennis Kundisch
Stefan Sackmann
Markus Ruch
Published in:
HICSS (2008)
Keyphrases
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portfolio management
customer relationship management
customer segmentation
marketing strategies
portfolio optimization
portfolio selection
data mining
financial data
transaction costs
competitive advantage
customer behavior
decision making
expert systems
factor analysis
evolutionary algorithm