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The Value of Self-Service: Long-Term Effects of Technology-Based Self-Service Usage on Customer Retention.
Anne Scherer
Nancy Viola Wünderlich
Florian von Wangenheim
Published in:
MIS Q. (2015)
Keyphrases
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long term
business intelligence
customer retention
short term
life cycle
case study
customer satisfaction
real time
databases
real world
data mining
decision making
regression model