Increasing Customer Interaction of an Online Magazine for Beauty and Fashion Articles Within a Media and Tech Company.
Christina MiclauVeronika PeukerCarolin GailerAdrian PanitzAndrea MüllerPublished in: HCI (28) (2023)
Keyphrases
- customer service
- high tech
- online learning
- multimedia
- marketing campaigns
- news media
- call center
- customer relationship management
- face to face interaction
- customer data
- customer support
- search engine
- real time
- electronic commerce
- customer satisfaction
- communication tools
- online resources
- credit card
- online stores
- online communities
- news articles
- competitive environment
- case study