The impact of website quality on customer satisfaction and purchase intention: perceived playfulness and perceived flow as mediators.
Chia-Lin HsuKuo-Chien ChangMu-Chen ChenPublished in: Inf. Syst. E Bus. Manag. (2012)
Keyphrases
- customer satisfaction
- user satisfaction
- online shopping
- perceived usefulness
- information quality
- purchase intention
- service quality
- website
- internet shopping
- factors affecting
- information systems
- structural equation modeling
- online stores
- quality control
- web pages
- computer self efficacy
- technology acceptance model
- databases
- customer retention
- real time