A decision support model for selecting product/service benefit positionings.

Abba M. Krieger Paul E. Green

Published in: Eur. J. Oper. Res. (2002)

Keyphrases

decision support
mathematical model
management system
computational model
data sets
web services
high level
similarity measure
probability distribution
information systems
prior knowledge
probabilistic model
decision support system
service providers
statistical model
formal model