A Methodology for Scientific Customer Relationship Management.

Melissa Machado Jonice Oliveira Jano Moreira de Souza

Published in: CSCWD (Selected Papers) (2007)

Keyphrases

customer relationship management
data mining
relationship management
data mining systems
customer churn
competitive advantage
data mining technology
marketing strategies
data mining applications
customer segmentation
preprocessing
response time
electronic commerce
data mining methods
customer retention