Evaluating Mobile Application Development Firms: Comparing Views of Advertisers and Advertising Agencies.
Pi-Fang HsuTien-Chun LuChia-Wen TsaiPublished in: Int. J. E Adopt. (2014)
Keyphrases
- application development
- online advertising
- web applications
- advertising campaigns
- application developers
- sponsored search auctions
- end users
- display advertising
- data processing
- data management
- behavioral targeting
- sponsored search
- development process
- mobile devices
- search advertising
- user interface
- software developers
- user behavior
- database interface
- development tools
- technical support
- database
- internet advertising
- mobile phone
- information technology
- code generation
- contextual advertising
- artificial intelligence
- mobile technologies
- mobile users
- mobile learning
- search engine
- m learning
- budget constraints
- mobile applications
- database management
- e government
- software engineering