Analyzing online consumer behavior in mobile and PC devices: A novel web usage mining approach.
Orit RaphaeliAnat GoldsteinLior FinkPublished in: Electron. Commer. Res. Appl. (2017)
Keyphrases
- web usage mining
- consumer behavior
- mobile devices
- website
- web mining
- online consumer
- web data
- log files
- user sessions
- web logs
- web users
- user behavior
- web server
- mobile learning
- pattern discovery
- mobile phone
- online shopping
- data mining techniques
- marketing strategies
- collaborative filtering
- web content
- business applications
- databases
- domain specific
- data mining