Predicting customer churn for platform businesses: using latent variables of variational autoencoder as consumers' purchasing behavior.
Kyosuke HasumotoMasayuki GotoPublished in: Neural Comput. Appl. (2022)
Keyphrases
- latent variables
- purchasing behavior
- customer churn
- customer base
- customer retention
- consumer behavior
- probabilistic model
- random variables
- customer relationship management
- prediction model
- topic models
- prior knowledge
- data mining technology
- churn prediction
- latent variable models
- marketing strategies
- electronic commerce
- competitive advantage
- eye tracking data
- online shopping
- image segmentation
- data mining
- data mining applications
- probability distribution
- bayesian networks