Measuring Brand Associations through Data Mining: Empirical Study on Fast Food Restaurants Brands.
Ajayeb Abu DaabesPublished in: ICDM (Workshops) (2013)
Keyphrases
- empirical studies
- data mining
- association rules
- brand image
- knowledge discovery
- real world data sets
- empirical analysis
- uci datasets
- data mining algorithms
- association rule mining
- data mining techniques
- recommender systems
- web mining
- experimental design
- neural network
- intrusion detection
- association mining
- association patterns
- rough sets
- data warehouse
- data analysis
- data sets
- active learning
- data visualization
- pattern discovery
- data mining applications
- database
- computer science
- text mining
- data mining methods
- data warehousing
- cluster analysis
- outlier detection
- social networks
- granular computing
- previously unknown
- homeland security
- customer relationship management
- databases
- decision support