Optimal media planning for multi-products in segmented market.
P. C. JhaRemica AggarwalAnshu GuptaPublished in: Appl. Math. Comput. (2011)
Keyphrases
- market share
- raw material
- dynamic programming
- multimedia
- budget constraints
- business opportunities
- decision support
- motion planning
- inventory routing
- managerial insights
- competitive market
- multimedia presentations
- planning problems
- customer demand
- optimal planning
- finite horizon
- stock price
- optimal control
- risk neutral
- heuristic search