Modelling electronic customer relationship management success: functional and temporal considerations.
Mohamed KhalifaKathy Ning ShenPublished in: Behav. Inf. Technol. (2009)
Keyphrases
- customer relationship management
- customer retention
- relationship management
- data mining systems
- data mining
- data mining applications
- competitive advantage
- marketing strategies
- business activities
- critical success factors
- data mining technology
- customer churn
- customer base
- information retrieval
- knowledge management
- knowledge discovery
- customer segmentation
- metadata