Invited Paper - A Keyword History of Marketing Science.

Carl F. Mela Jason M. T. Roos Yiting Deng

Published in: Mark. Sci. (2013)

Keyphrases

invited paper
data mining
computer science
keywords
lecture notes
social media
decision making
website
science education
artificial intelligence
long term
customer relationship management
recent advances
relational databases
marketing strategies
knowledge discovery
databases
machine learning
real world
neural network