Responding to market turbulence by big data analytics and mass customization capability.
Hongyan ShengTaiwen FengLucheng ChenDianhui ChuPublished in: Ind. Manag. Data Syst. (2021)
Keyphrases
- mass customization
- big data analytics
- big data
- mass production
- product design
- product configuration
- social media
- product development
- manufacturing process
- decision making
- business models
- data processing
- life cycle
- information technology
- data management
- knowledge acquisition
- social networks
- manufacturing systems
- case study