Analytics-driven solutions for customer targeting and sales-force allocation.
Richard D. LawrenceClaudia PerlichSaharon RossetJorge ArroyoMatthew CallahanJ. Matthew CollinsAlexey ErshovSheri FeinzigIldar KhabibrakhmanovShilpa MahatmaMark NiemaszykSholom M. WeissPublished in: IBM Syst. J. (2007)
Keyphrases
- customer service
- customer behavior
- resource allocation problems
- electronic commerce
- potential customers
- allocation strategy
- optimal solution
- customer satisfaction
- data driven
- solution quality
- resource allocation
- similar problems
- learning analytics
- business intelligence
- social media
- case study
- solution space
- neural network
- data management
- information technology
- data analysis
- predictive analytics
- search algorithm
- data mining