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Getting a little too personal? Positive and negative effects of personalized advertising on online multitaskers.

Jihoon (Jay) KimTaeyeon KimBartosz W. WojdynskiHyoyeun Jun
Published in: Telematics Informatics (2022)
Keyphrases
  • negative effects
  • positive effects
  • online advertising
  • online learning
  • internet advertising
  • e learning
  • individual user
  • databases
  • active learning
  • contextual advertising